Top Adwords Mistakes Made In Australian Business By Andrew C Clacy

After Setting up many successful adwords campaigns for
Australian businesses, I have noticed these common Adwords
mistakes:

1). Not enough keywords. Too many people have less than 100
keywords. I have built huge lists out using free software as
this: Or even better software here. Give your ad a chance.

2). Not using [exact match] or “phrase match” here is a free
tool to use with your new keyword lists. Most people have the
keyword without wrapping.

3). People use only 1 ad. You have to write at least 2 ads, so
you can constantly dump the worst performing one. You need to
measure what is going on. Split testing is a major key for
success. You need to rewrite every ad once a day.

4). Daily budgets are too low. Rarely does your daily budget
hit maximum level. So by increasing it you will appear more
daily.

5). Not enough keywords in the ads themselves. Many business
owners only have the major keywords in the headline, and many
more do not even have the major keyword headline. This is a
major mistake.

6). Lack of understanding of impressions. Impressions are the
amount of times that people are searching the internet per
keyword. Click on the impression on the top, look at all time
history and find out which keywords are searched the most. Then
make sure those keywords appear through the ads.

7). Not using popular impressions for 1 campaign. Say you find
that the keyword “making money” is popular (it is). Make a new
campaign just for that one keyword. With exact match [make
money]. That’s it. 1 keyword in the campaign.

8) Having too different many keywords in 1 campaign. You should
have one base keyword per group. Wealth keywords being in one
group for example, make money keywords in another group.

Then delete it out of your big list campaign. You will know
exactly what you will have to bid to be on top spot per
campaign. I always drop it down so I am not paying top dollar.

Then you can repeat for the top 20 words. Make sure you put the
keyword in each ad, and have at least 2 ads per campaign.

9). Not using excitement in their ads.. fast.. amazing tips..
secrets.. inside information.. fast track..

10). People are using exact amounts in their clicks. Most
people did at 10 cents, 20, 30 , 40, $1.00. Try increasing to
0.11, 0.21, 0.32.. You get the idea. 1 or 2 cents extra puts you
higher than the guy stuck on the exact amount.

11). Not capitalizing their display URL. Have a look what’s
stronger.. www.australianonlineseo.com or
www.AustralianOnlineSeo.com Your eye gets drawn to the one with
the most capital letter. Just a note only use caps for the start
of each word.

12) Do it themselves. One of the most deadly mistakes is that
many Australian businesses do their own Adwords. They burn a lot
of cash and most often the campaigns simply are not effective.
They must seek Adwords management from a team that has runs on
the board. That way, the business can concentrate on what they
do best.

About the Author: Australian Adwords Management Is a service
that Andrew Clacy provides to his clients. He has helped many
Australian businesses with Web Services. Andrew has a great
track record in consulting ordinary Australian businesses
online. Visit http://www.australianonlineseo.com/adwords.html
for information