You need traffic, and Google can give you traffic. There are
two ways that Google can send traffic to your site: an expensive
way and a free way. I'm going to show you how to make Google
give you traffic for free.
You don't want just any traffic, you want TARGETED traffic. For
those not familiar with the terminology, targeted traffic refers
to clicks to your website from people who are actually
interested in the topic of your site. Your marketing will be
much more effective if your clicks are targeted. Here is an
example of targeted marketing. Imagine a salesman who is trying
to sell dental chairs. He puts together a flyer describing the
great benefits of his particular brand of chair, and he decides
to give the flyers to people. Which group of people do you think
will respond better to his flyer - a group women at a
scrapbooking convention, or a group of dentists at an American
Dental Association meeting? It's a no brainer! But better yet,
what if he went to a seminar called, "How To Start Your First
Dental Practice From Scratch." These guys are already in the
mindset to buy dental chairs. That’s targeted traffic.
When I started my first online business, I went straight to
Google Adwords. This is one of the fastest ways to get targeted
traffic. Basically, you pay Google to have your ad appear on the
right side of the browser. You do this by bidding on keywords.
When someone types your keywords into Google, the ad appears.
Just go to Google and type anything into the search box. If you
look on the right side of the screen, you will see little
three-line ads. You probably didn't even know these were ads.
Not only are they ads, but people are paying every time you
click on those ads. This is the perfect kind of targeted traffic
because people are actually searching for your topic.
So when I started my first Adwords campaign, slowly but surely
I developed a targeted marketing campaign that was sending 40 to
50 visitors to my site. These people were ready to buy what I
was selling. And they did; but at what a price! I was spending
$80 per day in advertising. Way too much! I was only making
about $100 in sales per day, so after subtracting advertising
costs, my net income was only $20 per day. If I could only get
traffic without paying for it, my yearly income would increase
from $7,300.00 per year ($20/day x 365 days) to $36,500 per year
($100/day x 365 days). You’re probably wondering how you get
free targeted traffic - I'm going to tell you in the next few
paragraphs.
When I realized how much I was spending on advertising, I
started to research methods of getting free targeted traffic;
often referred to as search engine optimization (SEO)
techniques. If your site appears on the first page of results
for a Google search, then you get free traffic. Not only that,
it is targeted traffic because someone has just typed in the
phrase or keyword related to your site. So how do you get on the
first page? In order to understand this, you need to know a
little about how Google ranks their pages. It all comes down to
one principle: Google wants to provide high quality search
results, so they want to rank relevant links higher than
irrelevant links. One of their methods of determining relevancy
is to count how many other websites are linked to your site.
These are called "back links." The assumption is that, the more
links to your site, the more relevant your site must be.
Armed with this knowledge, I went out and bought some links.
You may not know this, but there are actually companies that
will allow you to buy a link on their web pages. I bought one
link for $20 per month, another for $75 per month. It was much
cheaper than Adwords, but it didn't get me ranked any higher,
and it didn't get me much extra traffic. Two links was just not
enough links to rank me higher on Google. What I needed was a
way to get LOTS of back links. Then I heard about an intriguing
idea: article marketing.
Article marketing is simple. You write an article, you put a
link to your website at the bottom of the article (in the author
information area). Then you post your article to an "article
site." That's it. For every article that you post, you get a
link to your site. And not only that, it's a targeted link
because the content of your article will be related to the
content of your website. It is best to post to as many article
sites as you can. Every time Google sees a new targeted link to
your site, it will rank you a little higher. There are literally
hundreds of article sites and they are all looking for fresh
content. Post your article to as many as you can find. Presto!
Now you have tons of back links. That is article marketing. It's
that simple. And it's free.
At first, I manually posted to about seven article sites. This
was fairly time consuming. I immediately notice a few extra hits
to my site. But in order for article marketing to be cost
effective to me, I needed a way to post to hundreds of article
sites quickly and easily. Then I heard about article submission
software. Basically, this software has a list of article sites
in it and it guides you through the process of mass posting your
article to multiple sites. So I posted the article to about 200
sites. Bam! Now my site is ranked #2 for a certain keyword
combination. This is effective search engine optimization. This
is article marketing.
That's it. Now you know how to make Google work for you. You no
longer have to work for Google by paying for Adwords. Plus you
can contribute a helpful article to the internet and make tons
of money doing it. Put article marketing to work for you today.
Write an article, post it, make a link, and make more money!
About the Author: Scott Fromherz owns and operates multiple
websites. You can submit your articles at his article submission
site at http://www.ArticleAdvocate.com
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