Why and how much Google is Getting Important, either you are
Businessman, Doctor, Engineer, Software Professional, SEO or
Housewife, you tend to google every time. Google is more or less
an integral part of our online life now. Google has become the
biggest brand on internet, it’s still a seven year old kid and
has surpassed young and healthy fellows like Microsoft and
Yahoo!
Google Means the World!
Google means everything for almost everybody, you ask from it,
it’ll serve you with the best. Google People intent to capture
all World’s Information at one single platform, one can guess
how big they aim to be! Thought Google hasn’t get 10% of its
Goal but still it’s the Biggest Online Database. It serves to
everybody including Businessmen, Visitors, Professionals and
Competitors as well.
1. To Visitors: Google is their Genie, which can serve them
anything they want without spending any penny.
2. To Business Owners and Advertisers: Google is their God
father, which provides them immense quality traffic every
moment.
3. To Competitors: Google is their Teacher, which sets new
Trends, it’s competitors try to follow the same way as it does,
try to learn from Google.
Google Loyalty!
Google is basically a Search Engine that has built enormous
Loyalty with its Visitors through its consistent quality,
reliability, innovation and simplicity. Whatever Google is going
to experiment, people already trust that it’s going to be big
and very reliable. That’s why thousands of people get dependent
on Google.
Google to Follow!
Well, it’s not easy to follow Google’s way, because Google
always believes on Research and Innovations, how can it be
restricted to Search only? It had started Testing and Launching
New Services and Tools for better user Experiences. Its BETA
Launched Services and Tools got Mega Success and surprised big
players like Microsoft and Yahoo!
Secret of Google Success!
David C. Drummond, Google's Vice President, Corporate
Development, according to him there are four factors as the key
to Google's success:
1. Technology: Along with its innovative approach to page
ranking, Google is a purpose-built hardware company, building
all its own servers from components it buys directly for their
manufacturers. According to Drummond, Google now operates the
world's largest distributed computer system.
2. Business Model Innovation: By perfecting the nature of
targeted ads, Google not only has created a highly effective
revenue generator, it has produced what it hopes to be a better
experience for its users. It is Google's goal to make their
targeted ads at least as relevant and useful to users as the
search results themselves.
3. Brand: According to Drummond, a European study recently
determined Google to be the number one most recognized worldwide
brand. Indeed, Google has become a verb ("I can't wait to get
home and Google him") which poses real challenges to a company
seeking to protect the strength of its mark.
4. Focus on the User Experience: Product decisions at Google
are driven by optimizing for the user experience first and for
revenue second. The folks at Google firmly believe that the
better the user experience, the more easily money will follow.
Google Info
The Google name was chosen to represent the gigantic amount of
material available on the Web. It comes from "googol" the number
1 followed by 100 zeros.
For more http://www.google.com/intl/en/about.html
Google History
Google was created by two Stanford students, Larry Page and
Sergey Brin. In 1996, they developed BackRub, a search engine
that analyzed the "Back Links" the number of web links that
pointed to that page. With an investment from Andy Bechtolsheim,
a Sun founder, and others, Google Inc. was founded in September
7, 1998.
For more http://www.google.com/corporate/history.html
Google Tools and Services
Google has launched dozen of Desktop and Web Tools and
Services, though majority of services and tools are still beta
but they are very effective, here is a list of google tools and
services http://www.google.com/intl/en/options/
About the Author: Asif Iqbal is a Researcher, SEO, Trainer,
Speaker and Author, specializes in branding and promotion,
founder of http://www.asif-iqbal.com
http://www.seoservicespakistan.com and
http://www.5icreations.com Pakistani SEO Outsourcing Company
that outsource to US, UK, Canada and Australia. He can be
reached at asif@asif-iqbal.com
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