Would you believe a rumour that tells you that Google is going
to ban the publishers that practice Adsense Arbitrage? Well,
then I suppose you don't agree with me that Google would commit
suicide. After all, the Adword/Adsense system that Google uses
is arbitrage.
What Google wants to get rid of are the sites that convert poor
for the advertisers. Imagen yourself paying dollars per click to
get visitors to your site and you see your ad on one of those
crappy 'Made For Adsense' websites. Chances are that you want to
take your ads of those sites right away. There's no quality
content on those sites that gives the searcher the information
he or she is looking for.
Google is going after publishers that return bad ROI for the
advertiser. Google has never said that they are going after
Adsense Arbitrage publishers.
Suppose you use an Adwords campaign to send traffic to your
website With Adsense ads. If that website has quality content on
it and is relevant to what the searcher has typed in the search
bar, then you are doing exactly what Google wants you to do.
Give relevant quality information to the searcher. You are NOT
violating Google's TOS.
The Quality Score of your Adwords campaign will improve and as
a result you will pay less CPC (Cost per Click) and your ad will
be displayed higher in the Sponsored Links.
What would be the result if you optimize your website to a
quality website? Besides the traffic you get from your
advertising campaign, Google will love to index a website like
that. They need quality information for the searchers.
Affiliate marketers using PPC advertising are practicing
arbitrage, because they often invest few cents to earn dollar
commissions. Of course, in this case the amount of CPC that they
pay depends on what niche they advertise in. And very often the
searcher ends up on a landing page with a product review. If
that review is relevant to what the searcher searches for, the
advertiser and affiliate is doing exactly what Google wants.
Again, this will increase the quality score of the Adwords
campaign.
Conclusion: Adsense Arbitrage is not a ‘bad’ thing that will
get you banned from Google Adsense. On the other hand, building
crappy websites, such as the ‘Made For Adsense sites’, and
sending traffic from a Google Adwords account to those sites is
not recommended anymore. A logical thought is that Google will
never index those sites and will let the advertiser pay high CPC
inc case of arbitrage. Will this cost you your Adsense account?
That’s up to Google to decide....
About the Author: Rudy Dhondt is your #1 Adsense Coach. Get
FREE insider access to his opt-in list, private blog and
'members only' forum to learn how to bank huge checks from
Adsense ads. http://AdsenseTopSecrets.com
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