Most webmasters know that Google Adsense generates a sizeable
source of additional advertising income. That is why most of
them use it to go after high paying keywords. They have with
them the lists that tells what the keywords are and have already
used various methods of identifying them. And yet, after putting
up these supposed-to-be high paying keywords into their pages,
the money they expected to come rolling in is not really coming
in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But
driving visitors to those pages is another matter and often the
factor that is lacking.
The thing is, to get visitors to your high paying keyword
pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your
website. After a visitor has landed on a certain page, they have
the tendency to click on another page that sounds interesting.
They get there because of the other links that appears on a page
that they initially landed on. This is site navigation. It is
all about enabling visitors to move about your site. And one way
of maximizing your Google Adsense earnings.
A typical website have menu links on each page. The wording on
these links is what grabs a visitor’s attention and gets them to
click on one of the links that will take them to another page of
that website. Links that have “free’ or “download” are
oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to
your high paying pages. There are some websites that are getting
a lot of traffic from search engines, but have low earnings. The
trick is to try and use come cleverly labeled links to get the
visitors off that pages and navigate them to the higher earning
ones. This is one great way of turning real cheap clicks to real
dollars.
Before you begin testing if this same style will work for you
and you website, you need to have two things. Something to track
and compare and some high earning pages you want to funnel your
site traffic to. An option is to select a few of your frequently
visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors
viewing a particular page to try and click on the link that will
take them to your high earning pages. Come up with a catchy
description for that link. Come up with a catchy and unique
description for the link. Think of something that people do not
get to see everyday. That will trigger their curiosity enough to
try and see what that was all about.
You can also use graphics to grab your readers’ attention.
There is no limitation to what you can do to make your link
noticeable. If you are after the success of your site, you will
do everything it takes just to achieve that goal. Just be
creative. As far as many Google Adsense advertisers are
concerned, there are no written and unwritten laws to follow
regarding what they write. Just as long as you do not overstep
the guidelines of the search engines, then go for it.
Also remember that it is all about location, location and
location. Once the perfect attention grabbing description has
been achieved, you have to identify the perfect spot on your
page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how
they are going about maximizing their site navigation. “Hot
pages” or “Most read” lists are very common and overly used
already. Get to know the ones that many websites are using and
do not try to imitate them.
Another way of doing it is to try and use different texts on
different pages. That way you will see the ones that work and
what does not. Try to mix things around also. Put links on top
and sometimes on the bottom too. This is how you go about
testing which ones get more clicks and which ones are being
ignored.
Let the testing begin. Testing and tracking until you find the
site navigation style that works best for you site.
About the Author: Daniel Bell is the webmaster of
http://www.manomanju.com . Learn about a new keyword generation
and analysis tool that all of the gurus are secretly using to
quadruple their Adsense and Adwords earnings...
http://keyword-elite.manomanju.com
No comments:
Post a Comment