Marketing an online business is often a challenge:
Entrepreneurs have an abundance of advertising options – both
free and for a fee. The problem is entrepreneurs tend to be
incredibly busy people with only so many hours in a day to
accomplish everything that needs to be done pertaining to their
online businesses.
One of the most effective and easiest marketing options online
business owners have is Google Adwords. Even if your business
Web site is not yet ranked high in the search engines, you can
be assured that Web users see your URL, when they search for the
keywords you've bid on, on the first pages of Google.
Adwords is an excellent means of driving targeted traffic to
your Web site while you concentrate on your other marketing
efforts – such as article marketing and adding keyword rich
content to your Web site – to rank high in the search engines.
To run an effective Adwords campaign, however, you must
understand how Adwords works. If you do an online search, you'll
find there are a slew of Adwords tips offered by everyone from
internet marketing gurus to successful online business owners.
The top ten Adwords tips are:
Keywords count. If you don't choose the right keywords for your
Adwords, your target market isn't going to find you. Keywords,
and keyword phrases, are simply those terms and phrases that are
most commonly searched for by your targeted market. If your
niche is diet and weight loss, you might want to bid on the
keywords diet, weight loss, and diet and weight loss.
There are numerous online keyword tools, such as Word Tracker
and Overture, available to ensure you pick the best keywords and
keyword phrases for your target market.
Write then bid. Before you ever sign up for or into your Google
Adwords account, sit down and write your ad. Never write your
ads off the top of your head. Rather, you must consider what you
want your ad to accomplish and who you want to target. Write
your ad then rewrite if necessary to ensure it is as effective
as possible. You have very limited space, so you must be as
precise as possible.
Set a budget. Know how much you want to spend each day, and
whatever you do, do not spend too much per click. Set your
budget and follow it.
Research your competition. Whether you use Google Adwords or
not, you must stay up-to-date with what your competition is
doing to secure new customers and to drive traffic to their Web
sites.
Stand apart from the competition. Adwords is an effective way
to drive traffic to your Web site if you know how to stand out
from your competition. Be creative when you write your ads, but
always ensure you adhere to Google's guidelines. According to
some internet marketers, the best way to make your ad stand out
is to simply capitalize the first letter of each word in your
ad. (It's against Google's rules to use all capital letters.)
Include your product or service's cost. Make sure your ad
includes the price of your product or service. By adding the
price, you're making it easier for potential clients to decide
if clicking on your ad and checking out your Web site is worth
their time and their effort.
Geographically target your ads. If your product or service is
geared toward a global audience, you don’t have to worry about
targeting your ads geographically. You should consider targeting
your ads geographically if you are selling to a specific
location. For example, if you're selling concert and sporting
event tickets in Chicago, you may want to target only Chicago.
Always include a call to action. You want people to click on
your ad and go to your Web site. Encourage them to do so by
always ending your ad with a call to action, such as email,
call, or click now.
Test, test, test. You can't just run your ad and forget about
it. Rather, you should run several ads at the same time to
determine which ad is the most successful. Then pull the less
successful ads and run new ones to see how they stack up to the
original ad. Testing is key to your Google Adwords success.
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