Saturday, July 31, 2010

Adsense R.I.P.? By Douglas Titchmarsh

Following a tip off from several usually reliable sources it
has come to my attention that Adsense is dead. It would appear
that if you have been making any money from Adsense you may as
well give up, shut down your site and do something else instead.

Have you been feeling this way too?

So many people have Adsense products to sell, and so many are
using worst case scenarios to tell you how bad it's going to be
for your site as the search engine business does what it has
always done, and revises its algorithms. These doom and gloom
merchants cite everything from duplicate content to the small
but necessary changes the search engines make on a regular basis
to avoid the spam, and keyword stuffed useless link and ad farms
that arise to take advantage of their last updates.

So what do you as an Adsense website owner have to do to
maintain your revenue?

Despite the views to the contrary, you need to do what you
should always have been doing. Test and tune. Every sales site,
lead page, and Adsense website you build should be monitored,
and tested, then tuned to test some more to keep it always
earning you as much as possible. When things change, it's time
to make any tweaks you need to and test again.

Most of the doom laden messages usually come with a link to
some new tool, or automated software to make all new sites, and
at a premium price as they promise to overcome whatever reason
they are saying cause your income to drop. The truth is if you
are adding quality content, and the testing and tuning, then the
search engines have to keep coming back and listing your site.
It's what they live for. The problems come when you have no
content, just a keyword stuffed page full of links hoping to
make some money. Nobody wants to see those in a search, they are
a waste of time. These are what the search engine owners are
trying to filter out.

So here's our tips, add fresh content to your websites as often
as you can. Test and tune keywords, ad placements and colours
etc. as you always should be doing, and finally, don't fall for
the hype, your Adsense revenue is still there, in fact you may
just have less competition with all those link farms gone.

About the Author: Douglas Titchmarsh is the author of the
DEWDigest weekly newsletter available from
http://www.thediscountebookstore.com/blog and recommends The
Adsense Code By Joel Comm available from
http://www.cashinonline.info/recommends/theadsensecode.php

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