The Secret Sauce of Google Success
What do you need to get top rankings on Google? There are many
ingredients in the mix, but here are three of the most important
that you need to concentrate on.
1.) Keyword relevant copy and content
Whatever the keywords you want to get ranked in the Search
Engine Results Pages (SERPs), be sure that you have enough copy
and content about those specific words. Which would give Google
a reason to rank you in the first place.
If for example, one of your priority keywords is "virtual
assistant software". Create a separate page or section for this
keyword (at least a few paragraphs) using the keyword in the
headline, the first sentence, the last sentence as well as
wherever it makes logical sense in order to achieve the keyword
frequency and "density" that search engines are looking for.
Ideally, each page will only have one or two keywords and will
be very focused on that specific topic.
Additionally, by including on this specific keyword page either
articles, pdf files or news items about your keyword, will help
you improve your chances of a better ranking. Give Google a
reason to rank you at the top. He with the most relevant copy
wins …so make it rich and deep.
2.) Can the search engines read and "crawl" all the pages and
content on your site?
Probably the biggest surprise to most marketers is that the
search engines are unable to either navigate or read most of the
content on their website. If they can't read your copy, then
it's not surprising that you're not getting the rankings or
traffic to your website that you aspire to.
The only thing a search engine can read is words. Sites that
are dynamic, or created in other formats such as Flash or Java
often can't be read by the search engines. Even if they can read
the content on your site, many times they can't navigate it
properly or just bounce "off the walls" as there are no specific
links or site map to tell the proper sequence or where to go
next
Want to see what Google is indexing on your website? Go to
Google and type in: site:www.yourdomain.com This will show you
the title and description of the pages of your site they know
about. If they are all the same or they don’t have a title or
description listed chances are very good that your site is
invisible to your target market.
3) Links... why they are so important?
Link popularity is one of the most important factors search
engines use in determining where you will rank in the search
engine for your keywords, and phrases, as it helps them to
determine how important or popular your site is and what it’s
reputation is.
In essence the search engines are saying "we're going to give
top ranking to pages that have important and relevant sites
linking to them".
Link Building is the process of finding related/relevant
websites and receiving a link from them to you. Natural linking
occurs when a site has good content that others will link to.
But to get these links people have to know about you. It is a
catch 22. Building links has gotten sophisticated in the last
couple of years. Today you need a mixture of links from many
sources including articles, press releases, social bookmarks,
directories and social media sites.
How many links do you need to have? It depends on the
individual keyword or phrase you want to be found under and how
the links are structured. The search engines look at inbound
links as a popularity contest but more importantly, they are
looking at the quality of the pages that are linking to you and
the “anchor text” - the "clickable link" and what it says about
the page that it links to. The key to linking is to have the
right anchor text on a link that points to a page that has
content using the same keyword phrase.
You do not want to increase the overall number of links by more
than 10-15% each month for an established site with history as
this may trigger a filter from the search engines as an
indicator of artificially inflating the link popularity. New
sites have an advantage since there has not been a history
established and the link building can be done at a faster rate.
Linking is critical not only with your search engine placement
but it helps stabilize you positions in the search engines and
delivers traffic directly from the sites that link to you. But
linking is not a once and you are done process. Generating new
links is an ongoing process.
In Summary, successfully implementing the above 3 strategies
either through your own efforts or through employing search
engine promotion specialists will deliver the "triple punch" and
the knockout punch you need to get top rankings on Google and
the other search engines as well.
About the Author: Article by Terry Mickelson Founder of
http://PageViews.com, one of the foremost search engine
optimization companies specializing in B2B search engine
optimization and link building programs. For further information
as well as a free ranking report on your website, contact Terry
Mickelson at 480-556-9752
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