Google Adsense - Are There Any Tips and Tricks That You Should Know By Alan Lim

Google Adsense is a way of presenting web site advertisements
in order to bring in revenue to the site, even if the web master
doesn't sell the product.

Content

Google Adsense depends upon the content of the material in the
web sites to be the key advertising selling point. The content
brings people to the site to get information or to have
questions answered. The rich content created by skillful and
informative use of keywords about the subject at hand is what
makes people stay at the web site and become clients or
customers. The indexing and ranking of the pages contained in
the web site is what allows viewers to discover what they will
find when they go there. The more skillfully presented
information that is available, the more opportunity to market
the product or service.

Layout

Studies have been done about the best way to layout the Google
Adsense ads. You can find information about which colors to use,
whether or not to use borders on the ads, what shape the ads
should be, whether the ads should be incorporated into the
textual content of the ads and various other factors that make
your Adsense ads noticeable yet not overwhelming. Every aspect
of the layout is studied and confirmed by trial and error. In
addition, certain types of layout styles will work well for one
audience and may fail dismally when used for another targeted
audience.

Location

Two main types of Google Adsense ads are often found on web
sites. First is the text box where the ad is set apart from the
content of the page by a border, white space, text size or
color. Another type of location is that of blended ads. In
this instance, the ad is blended into the text so that it
becomes part of the content, yet the viewer can still click on
the link and be taken to further information on the product in
question. Since the English speaking world reads from left to
right, and from top to bottom, it makes sense to place your ads
in the upper left quadrant of the web page rather than in the
lower left.

Colors

Using colors in your Google Adsense ads that either blend with
or contrast with the general theme of your web page can make a
significant difference in your click through rate. Much will
depend on the theme of your web site, but better success is
usually found by using colors that blend with the tone of your
overall page. The best way to be sure is to test your
presentation for several days and look at the statistics that
result.

Keywords

With Google Adsense programs, the foremost thing to remember is
that the site should not be created just for the purpose of
collecting Adsense revenue. Use a web site dedicated to the
idea of providing information about a subject that interests you
and then add the advertisements that provide additional revenue.

To do otherwise will reflect poorly on both the website and on
Google and you generally will not be allowed to continue
receiving revenue from Google with such an approach. Take the
time to research the top selling keywords and use them in your
own field for maximum profits.